É cada coisa que se acha...

Date Fri 5/28/99 1:07 PM
From: Cora Ronai (cronai@well.com)
To: newsfeedback@wired.com
Subject: Global vs. Local Domains

With regards to the article, ("AOL Loses Brazil Ruling," 27.May.99), the question of "global" trademarks versus "local" trademarks is much more delicate than it seems. Companies like AOL will, of course, always have to face the fact that wise guys everywhere have realized their trademark’s quick money potential long before the companies themselves fully realized what the "global" in globalization means. But, on the other hand, many long-established, bona fide local companies are often faced with quite costly legal battles over their own trademarks. A case in point is delta.com.br, also in Brazil, which belongs to Editora Delta, the country’s most respected encyclopedia publishers, and who almost lost their domain to Delta Airlines. When you are dealing with a rip-off, as is, in my view, the aol.com.br case, the solution, being essentially a financial question ("How much?") doesn’t involve very complicated equations. The issue gets on an entirely different level, however, when small local companies -- who want to keep their own old names, don’t want to sell them and can be seriously harmed by costly lawsuits -- have to face the clout of global companies that want their domain names.

Eu estava procurando uma coisa inteiramente diferente e encontrei este post de três anos atrás.
Tá valendo -- mas eu me prefiro em português.